Why SMS?

  • A massive 79% of Australians now own a smartphone, with an even higher penetration rate expected in 2016.
  • More than half the population checks their smartphone within 15 minutes of waking, interacting continuously throughout the day without being prompted until disconnecting and switching off at night.
  • Checking SMS continues to be Australians’ ’go-to’ interaction first thing in the morning (27%), which is higher than the average global consumer (18%).
  • Young Australians are the most digitally connected mobile consumers, checking their smartphone on average 56 times a day and 5% checking more than 200 times a day.
  • More than 88% use their smartphones on public transport, at work (92%), while watching TV (83%) and even when talking with friends (88%).
  • 91% of 18-24 year olds use their smartphones while spending “quality time” with mum and dad and 83% when having a meal at home with their family. In a time constrained world, many Australians are turning “down time” into browse time, with 88% of respondents using their device while commuting on public transport.
  • SMS (90%) is the predominant service used to communicate with others.
  • Reports from a Niesen survey in 2010 revealed that the average teenage sends more than 3000 texts per month. The number of text sent by teenagers between the age of 13-17 is on the rise with teen females sending 4050 text messages per month and teen males sending 2539 texts.
  • 43% of teenagers are now saying that texting is the main reason they get a phone.
  • 22% say that SMS is easier than a phone call and 20% say it is faster.
  • Only 2% of high school students who experienced suicidal thoughts use telephone crisis hotlines. It doesn’t mean they don’t want to talk about the issues they face or won’t seek help. However they will if you extend it in a way that they feel comfortable with such as via SMS.
  • Despite the growth in other communication channels, SMS is still widely in use and remains one of the primary channels of communication:
  • SMS is the most effective way to reach users, with a 90 percent read rate in minutes.
  • When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and Over The Top (OTT) apps. (eg. Whatsapp, Viber, Facebook Messenger, WeChat)
  • SMS is available as long as you have a mobile phone and service plan. This makes its global reach soar, as there are no pre-existing connections required, such as accepting friend requests or requiring two parties to download the same app.
  • The lower barriers to communication-let users receive messages quickly, making it ideal for sending short, time-sensitive content.
  • SMS is a one- size- fits- all solution which makes anybody (with a mobile number) reachable
  • The technology for sending and receiving SMS is not reliant on high speed internet, essentially making anyone in modern society reachable. Over-the-top messaging apps such as WhatsApp, Facebook Messenger, Viber and WeChat function only while connected to the Web. Different apps also require different hardware and software compatibilities, weeding out users with feature phones or smartphones that the OTT app doesn’t support.
  • For instance, not all OTT messaging apps are available on Firefox OS, Windows, Blackberry or legacy versions of iOS and Android.
  • In contrast, a user does not need to be connected to the Web or have membership to the same app to receive an SMS.